Services
Pre-Arrival & Guest Communication Sequences
What it is:
Strategic email sequences that fill the silence between booking and arrival.
Who it’s for:
Properties whose pre-arrival emails are an afterthought — or don’t exist at all.
What’s included:
- Booking confirmation
- Expectation-setting emails (what you do brilliantly, what you’re still perfecting)
- Practical arrival information
- Upsell and experience prompts
- Post-stay follow-up
The outcome:
Guests arrive prepared. Reviews improve. Your team has ground to stand on when the unreasonable complaint lands.
Hospitality Triage Consultancy
What it is:
A deep audit of your guest journey, communications, and operational gaps.
Who it’s for:
Properties who know something’s not working but can’t pinpoint where — or need an outside eye before making changes.
What’s included:
- Full review of guest touchpoints from discovery to departure
- Gap analysis and friction audit
- Prioritised recommendations
- Roadmap for implementation
The outcome:
Clarity on what’s broken, what’s missing, and what to fix first.
Voice Development
What it is:
Defining how your property sounds — and giving you the tools to keep it consistent.
Who it’s for:
Properties who want to write their own content but need a clear, consistent voice to work from.
What’s included:
- Brand voice guide — tone, personality, words to use and avoid
- Messaging playbook — key stories, positioning, how to talk about your property
- Example copy — 3-5 samples in your voice
- One-page cheat sheet for quick reference
The outcome:
A foundation your team can use to sound like themselves, every time.
Voice Development & Brand Copy
What it is:
Defining how your property sounds — and rewriting everything to match.
Who it’s for:
Hotels with generic “luxury boutique” copy, inconsistent social presence, or a booking journey that feels transactional.
What’s included:
- Voice principles, house lexicon, and taboo list
- Full website rewrite
- Room naming and description system
- Booking engine microcopy
- Press materials (boilerplate, bios, manifesto)
The outcome:
A brand that sounds like someone runs it — consistently, everywhere.
Hospitality Story Engine
What it is:
A 6-month engagement combining Hospitality Triage Audit with full-stack ghostwriting.
Who it’s for:
Properties and groups who want a consistent, authoritative presence without doing the writing themselves..
What’s included:
- Hospitality Triage Audit (Month 1)
- Brand Voice & Messaging Playbook
- Guest Journey Content Map
- Ongoing ghostwritten content: thought leadership, LinkedIn posts, newsletters, email sequences, review responses
The outcome:
You bring the operation. I bring the words. Your voice, your name, your reputation — just without the blank page.
How It Works
1. Discovery
A conversation to understand your property, your guests, and your gaps.
2. Diagnosis
I identify the friction points — where clarity is missing, where trust breaks down.
3. Delivery
Copy, sequences, and systems — ready to implement.
4. Support
Optional ongoing refinement as your property evolves.
What is Ghostwriting?
Ghostwriting is when someone writes on your behalf — in your voice, under your name.
You bring the ideas, the experience, the opinions. I turn them into polished content that sounds like you wrote it yourself (on a very good day).
For hospitality founders and operators, this usually means LinkedIn posts, articles, thought leadership, or internal communications. The kind of writing that builds authority and trust — but takes time you don’t have.
We talk. I write. You publish. Nobody needs to know I exist.
Your voice, your name, your reputation — just without the blank page.
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